One Funnel Away Challenge: Your Ultimate Guide to Online Business Success
Have you ever felt stuck trying to figure out how to grow your online business? Like you’re missing a crucial piece of the puzzle? Trust me, you’re not alone.
I’ve been there too—staring at a blank screen, wondering how the pros seem to effortlessly attract customers and rake in sales.
That’s when I discovered the One Funnel Away Challenge—and let me tell you, it was a total game-changer.
This isn’t just another online course or a boring PDF download. It’s a 30-day deep dive into everything you need to know about building a successful sales funnel from scratch.
Whether you’re a complete newbie or someone who’s been in the game but hasn’t quite cracked the code, this challenge takes you step by step toward creating something that works.
So, what’s the goal of this article? Simple: I want to help you figure out if the One Funnel Away Challenge is your golden ticket to online success.
I’ll share what it’s all about, why it’s so powerful, and how it can transform the way you do business.
By the end, you’ll know if it’s the right move for you—and trust me, it just might be. Let’s dive in!
What Is the One Funnel Away Challenge?
Imagine having a roadmap to guide you through building a profitable sales funnel in just 30 days.
That’s exactly what the One Funnel Away Challenge (OFAC) offers. It’s not just a course—it’s a hands-on,
interactive experience designed to take you from “Where do I even start?” to “Wow, I just built something amazing!”
The challenge was created by Russell Brunson, the co-founder of ClickFunnels, a platform known for helping entrepreneurs and businesses design high-converting sales funnels.
Along with industry experts like Julie Stoian and Stephen Larsen, Russell built this program to give anyone the tools, strategies, and confidence to launch or improve their business.
What’s the Goal of the Challenge?
The main goal is to help you build a fully functional sales funnel that attracts leads and drives sales.
But it’s more than that—it’s about understanding the “why” and “how” behind successful funnels so you can rinse and repeat for future projects.
Think of it as learning to fish rather than being handed one.
How It Works
The OFAC is a 30-day structured program broken into daily missions. Here’s a sneak peek at how it unfolds:
Week 1: Pre-Training
You’ll get into the right mindset. Let’s be real—starting something new can be overwhelming, and this week helps you mentally prepare for the journey ahead.
Weeks 2-4: Building the Funnel
Each day, you’ll tackle a specific task, like identifying your target audience, crafting your offer, creating irresistible hooks, and finally building out the funnel using ClickFunnels. Every lesson is paired with actionable tasks so you’re always moving forward
Daily Coaching and Accountability
Russell and his team don’t just teach; they guide you through live coaching sessions, where they break down concepts and answer questions. You’re also part of a vibrant community, so you never feel like you’re doing it alone.
It’s fast-paced, intense, and incredibly rewarding. By the end of the 30 days, you’ll have a live funnel that’s ready to start generating results.
Whether you’re launching a product, starting a new business, or scaling an existing one, the One Funnel Away Challenge equips you with the tools to make it happen.
Benefits of Joining the One Funnel Away Challenge
So, why should you join the One Funnel Away Challenge? Honestly, the benefits go way beyond just learning how to build a sales funnel.
It’s like getting a complete business toolkit, a personal coach, and a supportive community—all rolled into one. Let’s break it down:
1. Comprehensive Training for Building Sales Funnels
If you’ve ever felt like sales funnels are this mystical, complicated thing, the OFAC demystifies it all. The training is structured to guide you step by step:
- You’ll learn the fundamentals—what a sales funnel is and why it’s crucial.
- You’ll discover how to map out your customer journey, from the first click to the final sale.
- By the end, you’ll not only know how to build a funnel but understand the strategy behind why it works.
And the best part? You don’t need to be a tech wizard or marketing guru to get it. Russell and his team explain everything in plain, easy-to-follow language.
2. Access to Exclusive Tools and Resources
This isn’t one of those courses where they teach you a bunch of stuff and leave you to figure out the rest. Nope. You get everything you need to hit the ground running:
- Daily Video Lessons: Each day comes with a focused video that breaks down your tasks.
- Workbooks and Templates: These are lifesavers, especially if you’re new to funnel building. Just plug in your ideas, and you’re good to go.
- Lifetime Access to Resources: Yes, you can revisit the materials whenever you need a refresher.
3. Support from the ClickFunnels Community
One of the most underrated benefits? The community, example, facebook You’re not doing this alone—far from it.
- You’ll join a group of like-minded entrepreneurs who are going through the same journey.
- You can ask questions, share wins, and even troubleshoot challenges together.
- The coaches are super hands-on and genuinely invested in your success.
4. Potential ROI from the Investment
Let’s talk numbers for a second. The One Funnel Away Challenge costs $100. That’s it. Think about what that small investment could bring you:
- Imagine launching a funnel that drives thousands of dollars in sales.
- What if you finally figured out how to attract the right audience and turn them into paying customers
- Even if you’re just starting out, the knowledge and skills you gain could pay dividends for years.
I know $100 might feel like a lot if you’re on a tight budget, but ask yourself: What’s the cost of not taking action? The ROI potential here is massive.
What’s Included in the One Funnel Away Challenge?
When you join the One Funnel Away Challenge, it’s not just a course you’re signing up for—it’s an all-inclusive package designed to help you take action and get results. Here’s what’s inside:
1. Daily Tasks That Keep You on Track
The OFAC is structured into 30 daily missions, each with a specific goal. It’s like having a roadmap to success laid out for you. Here’s a sneak peek at what you’ll be doing:
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Week 1: Pre-Training
- Get into the right mindset to tackle the challenge.
- Identify your goals and the audience you want to serve.
- Set up the foundation for success.
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Weeks 2–4: Building Your Funnel
- Day by day, you’ll work on crucial tasks like crafting your offer, writing your hook, and designing the funnel.
- By the end, you’ll have a fully functional funnel ready to go live.
Each day is manageable—you’re never left wondering, What should I do next? It’s all planned for you.
2. Access to the Workbook, Videos, and Training Materials
Russell Brunson and his team make sure you’re armed with everything you need to succeed. Here’s what you get:
- Daily Video Lessons: These are bite-sized yet packed with value. Russell walks you through each day’s mission, sharing real-world examples and actionable insights.
- Challenge Workbook: This isn’t just a random PDF. It’s a step-by-step guide with exercises and prompts that ensure you’re applying what you learn.
- Live Coaching Sessions: You’ll get to join live calls where you can ask questions, get feedback, and stay motivated.
These resources make it impossible to get stuck—you’ll always have clear guidance.
3. Bonus Materials to Supercharge Your Results
Here’s where it gets even better. The OFAC comes with a treasure trove of bonus materials:
- Templates and Scripts: Don’t know how to write persuasive copy? No problem. These plug-and-play tools make it easy to craft compelling headlines, emails, and sales pages.
- Sales Funnel Blueprints: Get access to proven funnel designs that you can adapt to your business.
- Lifetime Access: Can’t keep up with the daily pace? No worries. You can revisit the training materials whenever you want.
These extras save you hours of guesswork and ensure you’re building something that’s designed to succeed.
Why These Inclusions Matter
The beauty of the One Funnel Away Challenge is that it doesn’t just teach you—it equips you. Everything is designed to help you take action, whether you’re a total beginner or someone looking to refine their skills.
Think of it as a business in a box. You’re not just learning; you’re building something real, and by the end of the challenge, you’ll have a fully operational sales funnel ready to start generating results.
And honestly? The resources alone are worth way more than the $100 investment.
Combine that with the daily coaching and support, and you’ve got a program that delivers massive value.
Who Should Take the One Funnel Away Challenge?
You might be wondering, Is this challenge really for me? The answer: If you’ve got a dream of building or growing an online business, then yes, absolutely.
Whether you’re just starting out or you’ve been around the block a few times, the One Funnel Away Challenge has something valuable to offer. Let’s talk specifics.
Perfect for Beginners in Online Marketing
If you’re new to the world of online marketing, funnels, and digital sales, the OFAC is like having a mentor hold your hand through the entire process.
No more guessing what to do or feeling overwhelmed by jargon.
You’ll learn:
- The basics of sales funnels and why they’re critical.
- How to attract your ideal audience and turn them into customers.
- Actionable strategies that work, even if you’re starting with zero experience.
Think of it as a crash course in online business, but one that actually gets results.
A Must-Take for Entrepreneurs, Business Owners, and Marketers
Already running a business but feel like you’re stuck in a rut? Or maybe you’re great at creating products or services but struggle to market them effectively? The OFAC is perfect for:
- Entrepreneurs looking to streamline their sales process and scale their businesses.
- Small business owners who want to tap into the power of funnels to generate leads and sales.
- Marketers aiming to upskill and add funnel building to their arsenal.
You don’t need to be a tech genius or a seasoned marketer to benefit. The challenge is designed for action-takers—if you’re willing to put in the work, you’ll see results.
Use Cases: How You Can Apply the OFAC
Still unsure if it’s relevant to your situation? Let’s look at some common scenarios where this challenge shines:
- Launching a New Product or Service: Have a great idea but not sure how to get it out into the world? The OFAC will teach you how to build a launch funnel that attracts buyers.
- Building Your First Funnel: Maybe you’ve heard about funnels but never built one yourself. This challenge gives you the tools and confidence to do it right.
- Growing Your Email List: Need more leads? The OFAC walks you through creating funnels that capture email addresses like a pro.
- Improving an Existing Funnel: Got a funnel that’s not converting? You’ll learn how to diagnose the issues and tweak it for better results.
How Much Does the One Funnel Away Challenge Cost?
Let’s talk numbers because, at the end of the day, you want to know if this is worth your hard-earned cash. The One Funnel Away Challenge costs $100.
That’s it. No hidden fees, no sneaky charges—just a straight-up, one-time payment. And trust me, for what you get, it’s an absolute steal.
Breaking Down the Cost
For $100, here’s what you’re getting:
- Daily Video Lessons: 30 days of actionable training led by Russell Brunson, Julie Stoian, and Stephen Larsen.
- Comprehensive Workbook: Packed with exercises, notes, and templates to guide you through the challenge.
- Live Coaching: Access to live sessions where you can ask questions, get feedback, and stay motivated.
- Lifetime Access to Resources: You can revisit the training materials and videos anytime you need a refresher.
Think about it: You’re getting world-class training for the cost of a nice dinner out.
Are There Any Upsells or Additional Purchases?
While the core challenge is $100, there are optional upgrades you might consider:
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Physical Challenge Kit (Optional):
- For an additional fee, you can get a physical version of the materials, including the workbook, MP3 recordings of the training, and a 30-day hardcover book filled with strategies from top entrepreneurs.
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- This is great if you prefer something tangible to work with or love taking notes the old-fashioned way.
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ClickFunnels Subscription (Optional):
- The challenge teaches you how to use ClickFunnels to build your sales funnel, so many participants choose to subscribe to the platform.
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- ClickFunnels starts at $97/month, but you can also explore their free trial to test it out during the challenge.
These add-ons aren’t mandatory, but they can enhance your experience if you’re ready to dive deeper.
Why It’s a Valuable Investment
Here’s the thing—$100 might seem like a lot, especially if you’re just starting out. But let’s look at the bigger picture:
- Practical Skills with Lifelong Value: You’re not just learning theory; you’re building a sales funnel that you can use for years to come.
- Potential ROI: Imagine launching a funnel that brings in hundreds—or even thousands—of dollars in sales. That $100 investment suddenly feels pretty small, doesn’t it?
- Time-Saving Strategies: The templates, scripts, and blueprints save you countless hours of trial and error.
Most importantly, you’re investing in yourself. You’re taking a step toward mastering a skill that could transform your business and financial future.
Tips for Success in the One Funnel Away Challenge
The One Funnel Away Challenge has transformed thousands of lives and businesses. It’s not just a course; it’s a proven system that’s helped entrepreneurs, marketers, and business owners achieve incredible results.
Here are some inspiring success stories and real-world examples to show you what’s possible.
1. From Struggling Start-Up to Six-Figure Success
Take Sarah, for example. She was a stay-at-home mom with a passion for crafting handmade jewelry. Despite her creativity, she struggled to turn her hobby into a profitable business.
After completing the OFAC, Sarah built a funnel that showcased her unique designs, shared her story, and offered exclusive bundles.
Within three months, her funnel generated over $25,000 in sales. Not only did she finally turn her passion into a thriving business, but she also gained the confidence to scale her brand.
Her words?
“The challenge gave me a step-by-step plan to follow, and for the first time, I didn’t feel lost. It changed everything for me.”
2. A Coach’s Journey to High-Ticket Clients
Mike was a fitness coach who was tired of trading his time for money. He wanted to reach more clients without burning out but had no idea how to market his services online.
Through the OFAC, he learned how to build a funnel that offered a free fitness challenge, which led into a high-ticket coaching program.
Results?
- He grew his email list by 1,000+ leads in 30 days.
- He signed five new clients for his $2,000 program in the first week after launching his funnel.
Mike says, “It’s like Russell was speaking directly to me. Every lesson made me rethink how I was running my business—and now I can finally scale without working 12-hour days.”
3. Turning Knowledge into Passive Income
Jessica, a high school teacher with a knack for writing, dreamed of sharing her knowledge through an online course.
But she had no marketing experience and wasn’t sure how to reach her audience.
The OFAC helped her create a funnel that offered a free eBook, which led to a paid course on essay writing techniques.
Her funnel brought in:
- $10,000 in course sales within the first two weeks.
- A steady stream of passive income every month.
Jessica shared, “I went from having no idea how to market myself to feeling like a pro. The OFAC didn’t just teach me—it gave me results.”
Real-World Case Studies
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Case Study: E-Commerce Brand
- An online store selling eco-friendly skincare products used the OFAC to launch a funnel that combined storytelling and scarcity-driven offers.
- Results: 3x their monthly revenue in 60 days.
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Case Study: Digital Product Creator
- A graphic designer turned her skills into a profitable side hustle by selling templates through a funnel she built during the challenge.
- Results: $15,000 in sales within 30 days.
What These Stories Prove
The success of the One Funnel Away Challenge isn’t limited to one type of business or entrepreneur.
Whether you’re selling physical products, digital courses, coaching services, or anything in between, the principles you learn apply universally.
These individuals didn’t have massive budgets or years of experience—they had a willingness to learn, follow the process, and take action. And the results speak for themselves.
So, could you be the next success story? Only one way to find out!
Is the One Funnel Away Challenge Worth It?
Starting the One Funnel Away Challenge is exciting, but let’s be honest—it’s not a walk in the park.
The challenge requires focus, effort, and a willingness to step out of your comfort zone.
To help you crush it, I’ve put together some practical tips to make the most of your 30-day journey.
1. Master Time Management and Stay Committed
The OFAC is designed to be actionable, but it does demand your time and attention. Here’s how to stay on track:
- Set a Daily Schedule: Block out 1-2 hours each day specifically for the challenge. Treat it like an appointment you can’t skip.
- Minimize Distractions: Turn off notifications, close irrelevant tabs, and let others know you’re unavailable during your work time.
- Prepare in Advance: Review the upcoming day’s tasks the night before so you’re mentally ready.
- Stay Consistent: Even if you’re busy, try to complete each day’s task. Falling behind can feel overwhelming, but staying consistent keeps the momentum going.
2. Implement What You Learn—Don’t Just Watch
The OFAC isn’t about passive learning. It’s about taking action. Here’s how to put your newfound knowledge to work:
- Apply Lessons Immediately: Each daily mission builds on the previous one, so don’t skip ahead or procrastinate. Implement what you learn right after watching the video.
- Use the Workbook: The workbook is your blueprint for success. Fill it out completely and use it as a guide to stay organized.
- Test Your Ideas: Don’t be afraid to make mistakes. The best way to learn is by doing, even if it’s not perfect at first.
3. Common Mistakes to Avoid
Even with the best intentions, it’s easy to slip up. Here are some pitfalls to steer clear of:
- Skipping Pre-Training: The first week is all about mindset, which might seem unnecessary, but trust me—it’s crucial. Start strong by doing this part fully.
- Overthinking Every Detail: Perfectionism can slow you down. Remember, done is better than perfect. You can always tweak your funnel later.
- Not Asking for Help: If you’re stuck, don’t hesitate to reach out to the ClickFunnels community or live coaching sessions. Support is there for a reason—use it!
- Failing to Commit: The OFAC only works if you do. Skipping days or half-heartedly completing tasks won’t give you the results you’re looking for.
How to Sign Up for the One Funnel Away Challenge
Step 1: Visit the Official OFA Page
Step 2: Choose Your Format
Click the link below to head straight to the official One Funnel Away Challenge page:
👉 Join the One Funnel Away Challenge Today!
You’ll land on the registration page, where you can learn more about the challenge, watch a short intro video, and see everything that’s included.
Decide whether you want:
- Digital-Only Access: You’ll get instant access to all the challenge materials online.
- Physical + Digital Access: For an additional fee, you’ll receive a physical challenge kit, including the workbook, MP3 player, and the “30 Days” hardcover book.
Choose the option that works best for you!
Step 3: Complete Your Purchase
Click the “Join the Challenge” button and fill out your details. It’s just $100 for the base challenge, and you’ll be prompted to add any optional extras if desired.
Pro Tip: If you’re new to funnels, consider exploring the ClickFunnels 14-Day Free Trial during the challenge. It’s the platform you’ll use to build your funnel, and it’s a game-changer!
Step 4: Check Your Email for Access
After signing up, you’ll receive an email confirmation with all the details. This will include:
- Your login information for the member’s area.
- A welcome email with instructions for pre-training.
- Access to the private OFA Facebook group (an amazing community resource).
Make sure to check your spam folder just in case!
Conclusion
The One Funnel Away Challenge isn’t just another online course—it’s a step-by-step blueprint for creating a sales funnel that works.
Whether you’re launching your first product, growing your email list, or scaling an existing business, this program equips you with the tools, strategies, and confidence to make it happen.
Let’s recap what you’re getting:
- Comprehensive Training: 30 days of actionable lessons from funnel-building experts.
- Exclusive Resources: Templates, scripts, and lifetime access to materials.
- Support System: A community of like-minded entrepreneurs and live coaching sessions to guide you.
- Potential ROI: The skills you’ll gain can help you generate sales and grow your business exponentially.
Your One Funnel Away Challenge Awaits
🚀 Your Entrepreneurial Breakthrough Awaits 🚀
Heads Up: Affiliate Disclaimer
Disclosure: This post may contain affiliate links. If you purchase through these links, I may receive a commission at no additional cost to you.
Don’t just dream about online success—make it happen. Click the link below to start your digital marketing journey: 👇
FAQs Of One Funnel Away Challenge
A 30-day online training program designed to help entrepreneurs create and launch successful sales funnels from scratch, created by Russell Brunson and ClickFunnels.
Entrepreneurs and aspiring business owners looking to:
- Launch an online business
- Create effective sales funnels
- Learn digital marketing strategies
- Develop a structured approach to online selling
- 30 days of structured training
- Physical challenge workbook
- Digital training materials
- Live coaching sessions
- Community support
- Step-by-step funnel building guidance
Typically priced between $100-$200, depending on current promotions and package options.
Requires approximately 2-3 hours daily for 30 consecutive days. Ideal for those who can dedicate consistent time and effort to learning and implementing strategies.
Participants can expect to:
- Create a complete sales funnel
- Understand digital marketing principles
- Gain practical business building skills
- Develop a strategic approach to online entrepreneurship
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